Track insider transactions and institutional ownership changes. Insider buying often indicates company strength, and clustered insider selling often indicates company weakness. These indications are not definitive.
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When executives buy shares of their own company in clusters (multiple people buying in a short period of time), it is likely that the company is performing well.
Sales are common and occur for personal reasons: diversification, tax planning, personal purchases, and trading plans. Concentrated or unusual selling can be a bearish indicator, though it's not certain.
When multiple insiders buy or sell in a short period of time, its called a cluster transaction. Cluster transactions can indicate intention, cluster selling indicating company weakness, and cluster buying indicating company strength. Cluster transactions shouldn't be taken as a difinitive indicator.
High institutional ownership (60% or more) can indicate that a stock is well-followed. Changes in institutional positions can signal shifting sentiment among professional investors.